The use of coupon code is very common in e-commerce companies, as well as attracting consumers to the site, monthly revenue and sales targets to achieve a very effective tool.
Before moving on to tips on using coupon codes effectively, consider what the coupon code is and what it is used for.
What is the coupon code?
The voucher code is a specially prepared code to offer consumers one-off or periodical discounts. When these codes are entered into the relevant fields in the basket or payment stage on the e-commerce site, consumers are instantly provided with total amounts or discounts on certain products or products
What is the purpose of the coupon code?
Coupon codes can be used for different purposes. These objectives can be listed as follows:
- Offer discounts for certain periods
- Giving customers a reason to shop again
- Attract more attention to your campaigns
- Increasing interest in new products
- Offer instant discounts
- Provide a discount over a certain amount of the basket
- Offer discounts on holidays and special occasions
- Increasing interest in certain products
You may use the coupon codes for this and similar purposes. Of course it is not enough to determine a coupon code alone. Too much use of coupon codes can reduce product and brand value, and how and where you use these codes is very important. This raises the next question; How can e-commerce companies effectively use coupon codes? ”
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